People want continual content that's relevant to their tastes and choices. Previously, XFINITY TV online was simply posting TV shows & movies at random. My concept was to curate pages based on users' interests, making for a much more entertaining and immersive experience. (In this example: You're a Jersey Shore addict. You can't get enough of the show. Wouldn't it be fun to find a lot more related content all on one page? And what if it were curated in a more entertaining way? Sure, you're watching Jersey Shore reruns, but this page is JERSEY TV, so it includes Jerseylicious, NJ Housewives, Diners, Drive-Ins & Dives, Garden State and more. Entertaining? Fuhgettabout it.
Copywriting and creative direction for this welcoming application for FMC employees who would be moving to a new building. The app gave employees a simple guide to the new building and the surrounding area.
The original assignment was to create an email promoting Remote DVR. In order to generate a better response, I worked with the Product Manager and the Dev team to allow users to record top shows directly from their email by simply adding an active "RECORD" button.
DOWNLOAD VOLUME #1 OF THE FMC MOVE-IN GUIDE
Tens of thousands of FMC employees were moving into a shiny new locale, and we needed to make them feel informed, comfortable and most of all, excited. It all began with a three-volume newsletter.
Copywriting, UX strategy (Wescott.com)
Check out the ARI website
The Council for the Advancement of Public Schools needed significant help getting the word out. GO PUBLIC! became the new rallying cry and with a shiny new TV spot to spread the word, teachers, administrators, parents and students began learning about CAPS - loud and clear.
My Role: Provide the overall creative direction and the copy to highlight the features of the highly innovative XFINITY Remote App.
Copywriting and concept
Ad Series: Copywriting and concept
Copywriting, Concept, Creative Direction
Copywriting and concept
Print and Outdoor - Copy and Concept
Copywriting
Copywriting
Website copy, SEO keyword copy, branding, trademarked tag line
Simple, to the point, and not a bad headline.
